Content Marketing Specialist
Chi cerchiamo
We are looking for a person to join the Marketing & Communication Team who will become the reference point for content-related activities in the upcoming months, mastering the related hard skills and showing proactivity and organizational skills.
Upon input from the various stakeholders (internal and external ones), you will strategize, create, and spread content in different formats to raise product awareness, increase sales pipeline, and support customers.
Main activities and responsibilities
- You will write SEO-optimized articles and whitepapers to increase interest in the company and product.
- You will research for new content ideas, interviewing our colleagues and studying the market trends.
- You will create and publish content in various formats (marketing emails, newsletters, articles, social media posts) to inform the audience and cross/up-sell the software.
- You will develop and share product release communications.
- You will create content to support the product sales cycle (Sales Enablers, such as sales pitches, sales decks, and product presentations).
- Together with the team, you will develop social & email marketing campaigns to nurture leads or convert them.
- You will collaborate and lead various Marketing & Communication initiatives from idea to execution to launch new features or services, working closely with the Sales and Product teams.
- You will regularly update the corporate channels with new or revisited content (website, articles, white papers, presentations).
Must Have
- SEO & Creative copywriting
- Advanced Italian & English (C1).
- Two years’ experience in a content marketing or copywriting role.
- Independent and proactive: we expect you to gain confidence over time in proposing new activities and carrying them on autonomously.
- Willing and happy to improve your skills, find new ideas or technology, and take on the responsibility of the content area (although you can always rely on the team’s support).
- Team Working
- Time-Management
Nice to Have
- Degree in Communications / Marketing
- Knowledge of digital marketing tools such as Mailchimp, Hubspot, and WordPress (limited to the editor/author features).
Benefit & Compensation
- Direct hiring with contract and salary commensurate with experience
- Personal budget for your training
- Weekly English course
- Hourly flexibility and hybrid working
- An informal and collaborative work environment.
We do not accept partnership proposals with independent professionals and full-remote requests.
Who we are and what we do
We are a team of young professionals specialized in software engineering and production process organization, with an ambitious and precise project: to build one of the largest collaborative supply chain networks worldwide! We are the creators of KanbanBOX, the first European web-based software for industrial process automation and material flow management via e-kanban. Born as a start-up, today we are active all over the world! Our target users are manufacturing and trading companies of all sizes, nationally and internationally.
Where we are
The work location is in Vicenza, at Simal Business Center (via Zamenhof), where you will find relaxation areas, a kitchen, and much more. The area is 200 mt from the Vicenza Est highway exit and offers many facilities, including a swimming pool, gym, bars, and restaurants.
KanbanBOX is an equal opportunity company; we do not discriminate on the basis of gender, ethnicity, color, religion, sexual and relational orientation, gender identity, or disability.